DigMe’2015: The Travel Digital Media Summit
June 10-11, 2015
Manhattan NYC, an Affinia Hotel
New York, New York
Designed as a forward-thinking travel industry event for digital marketers, DigMe has done the work for you to find the top leaders, curate the most critical topics and create opportunities to connect with other savvy digital marketers and leaders.
Presentation, June 11 at 10: 35am
Humans vs. Robots Debate
Humans: We’re Not Dead Yet: Even when it comes to digital marketing humans provide the ideas, the interpretation and the creative impetus that drive all those clicks, not to mention basic intuition based on years of experience. As Albert Einstein once said, “Not everything that counts can be measured and not everything that can be measured counts.” Presenter: Damian Bazadona, CEO, Situation Interactive. Robots: But data doesn’t lie nor does marketing science and the great measurable technology behind it. Presenter: Katrina Pruitt-Andrews, Vice President of Marketing, nSight