European Destination Marketers Optimize Digital Performance with Online Shopping Intelligence

European Destination Marketers Optimize Digital Performance with Online Shopping Intelligence

nSight Partners with Digital Tourism Think Tank on Initiative for Tourism Boards

NASHVILLE AND LONDON – November 25, 2014 nSight, the leader in online consumer shopping intelligence for the travel industry, is partnering with Digital Tourism Think Tank (DTTT) on a new initiative that will enable European destinations organizations to manage their digital environment more proactively using forward-looking consumer travel intelligence. nSight’s predictive analytics for destinations was introduced last week in Barcelona at the Digital Tourism Innovation Campus, DTTT’s annual flagship event for national, city and regional tourist boards.

With offices in London and Brussels, DTTT provides a platform for thought leadership in digital marketing best practices for the global tourism industry through digital initiatives and creative solutions including events, expert testimony and marketing innovation.

“Digital Tourism Think Tank is a natural partner for nSight,” said Jami Timmons, president and chief product officer of nSight for Travel. “With 148 million travel bookings made online this year, digital is top of mind with destinations and DTTT is the premier community where European destination marketers and digital pioneers go to share experiences, validate new technologies and learn how to grow tourism online.”

nSight offers an unprecedented view of online travel based on the world’s largest database of active travel shoppers. Its platform captures more than 80 million searches and bookings for destinations and hotels daily across 5,000 third-party travel websites, providing robust consumer insights on geography, demographics and search behavior.

“We’re excited to be working with nSight,” said Nick Hall, founder and CEO the DTTT. “nSight goes beyond providing consumer insight to uniquely enable users to act on data to increase online bookings on direct and third-party channels. It’s a powerful tool that helps destinations be more effective digital marketers by understanding their online consumers.”

Subscribers take action based on the geographic and demographic targeting in nSight that is used for OTA channel strategy and advertising, consumer web adverting including PPC, display and remarketing, email marketing, web and social media content.

nSight is an interactive SaaS-based BI application that benchmarks destination or hotel performance on third-party websites worldwide against competitors. Travel companies apply this consumer shopping intelligence to improve decision making, improve marketing ROI, increase online bookings and grow share over competitors.