Forget your hotel competitors, consumer demand is the way to set pricing

Tnooz: Forget your hotel competitors, consumer demand is the way to set pricing

It’s a familiar scenario – and as a former hotelier, I’ve seen it played out many times before.

Across the hospitality sector, we’re trained to watch our competitors and react when they make rate changes. It’s a game of “follow the leader” – a game that often leads to lower average daily rate (ADR) and under-performing revenue per available room (RevPAR).

Read more on tnooz here:

http://www.tnooz.com/article/nsight-demand-driven-rate-strategy-new-way-win-revPAR/