Tnooz: Forget your hotel competitors, consumer demand is the way to set pricing

It’s a familiar scenario – and as a former hotelier, I’ve seen it played out many times before.
Across the hospitality sector, we’re trained to watch our competitors and react when they make rate changes. It’s a game of “follow the leader” – a game that often leads to lower average daily rate (ADR) and under-performing revenue per available room (RevPAR).
Read more on tnooz here:
http://www.tnooz.com/article/nsight-demand-driven-rate-strategy-new-way-win-revPAR/
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