Tnooz: Forget your hotel competitors, consumer demand is the way to set pricing
It’s a familiar scenario – and as a former hotelier, I’ve seen it played out many times before.
Across the hospitality sector, we’re trained to watch our competitors and react when they make rate changes. It’s a game of “follow the leader” – a game that often leads to lower average daily rate (ADR) and under-performing revenue per available room (RevPAR).
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