Grand Beach Hotel Group to Capture Online Market Share with nSight Travel Intelligence
Miami-based Hotels Use Online Consumer Analytics to Take Control of International Growth
NASHVILLE, TN – October 31, 2014 – nSight, the leader in online consumer shopping intelligence for the travel industry, today announced that Grand Beach Hotel Group is using the nSight BI Dashboard to increase online market share and grow international guests for its Miami and South Beach properties. nSight captures more than 80 million searches and bookings for hotels daily across third-party websites worldwide providing in-depth consumer insights based on geography, profile and search behavior. Grand Beach Hotel Group plans to take action on nSight data to improve digital marketing, focus on media on international consumers and increase its direct and OTA bookings.
nSight improves hotel marketing and revenue management capability by providing an unprecedented view of how travel consumers shop online. For the first time, Grand Beach Hotels can see how they stack up against other hotels on travel websites for search and conversion, as well as best available rate (BAR) and how rate changes impact future demand. By understanding the behaviors, profiles and travel intent of consumers and benchmarking against its competitors, Grand Beach can make better targeting and pricing decisions that position the properties to win a greater share of both domestic and international travelers.
“Miami and South Beach are highly competitive international destinations,” said Harald Bindeus, Director of Sales and Marketing, Grand Beach Hotel Group. “With consumer shopping data from nSight, we can see source markets and shopping behaviors for active travel consumers worldwide. The advanced analytics allow our properties to target global travelers by lead-time based on our need periods. It puts us in control again.”
Grand Beach can benchmark its performance on travel websites worldwide against hotel competitors and view forward-looking demand for up to 90 days. With visibility into search and conversion for travel websites, the hotels can see campaign impact in almost real time and make changes to optimize digital marketing campaign ROI. Using the profiles of active shoppers, marketing teams can align web and social media content, build website packages and offer OTA promotions to increase bookings from both direct and third-party channels.
“Grand Beach Hotels offer exactly what travelers are looking for in Miami and South Beach, but there’s a lot of competition online. Consumer shopping data gives them the edge to target the right shopper at the right time,” said Jami Timmons, president and chief product officer, nSight. “Every day hotel revenue and marketing teams make important decisions about how to price and market to be more competitive online for future arrival periods. Grand Beach is taking the guesswork out of those decisions now.”
nSight is an interactive SaaS-based BI application that benchmarks a hotel’s performance on third-party websites worldwide against competing hotels and resorts. Hotel users apply this consumer shopping intelligence to improve decision making, optimize rate, increase online bookings and grow share over competitors.
About Grand Beach Hotel Group (www.grandbeachhotel.com)
Grand Beach Hotel Group manages and operates two oceanfront hotels in Miami, Florida, offering upscale service in spectacular settings for leisure and business travelers. Couples and families will feel equally comfortable in the over-sized accommodations, most of which offer separate sleeping and living areas and two bathrooms. Grand Beach Hotel Miami Beach (www.MiamiHotelGrandBeach.com) is situated on 250 feet of unspoiled beach, only a few minutes from the excitement and nightlife of South Beach, the Miami Beach Convention Center or other major convention hotels. Grand Beach Hotel Surfside (www.GrandBeachHotelSurfside.com) is located in the Town of Surfside, nestled between Miami Beach and Bal Harbour and in close proximity to the shops and restaurants of the Surfside Business District and Bal Harbour Shops.