One Simple Report for Hotel Target Marketing

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Marketing nSightTM

Smarter, Faster Marketing Decisions

Take the mystery out of digital marketing with Marketing nSightTM. Aggregating over 80 million looks and books from travel websites each day, nSight understands how your prospective guests behave online. We turn that insight into a simple, convenient report that you can use as a personalized digital roadmap.

  • Monthly report emailed directly to your hotel and agency
  • Active consumers shopping your hotel and comp set for targeting
  • Customer profiles and geographic segmentation
  • Prioritize targets by future arrival dates
  • Customize PPC and display ads, email, web content, social, and promotions
  • Higher click-thru rates and marketing ROI for digital campaigns

You can even Try It Free.

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Target Profiles

Know who’s most likely to book

Get a 90-day view of the consumers who have showed intent to travel to
your market by shopping your hotel. See if your best target is a
Millennial or Family demographic. Then make your marketing messages
and digital content relevant to those specific personas for increased
conversion and higher direct bookings.

  • Top profiles for the next 30/60/90 days
  • Based on 10 unique consumer personas including demographics plus travel behavior
  • Weekday vs. weekend travelers
  • Consumer profiles by market

Target Markets

Know where’s most likely to book

Be laser focused on where to spend your marketing budget. Target the actual markets that have the highest number of online consumers shopping for you and your comp set. By targeting top markets, you’ll be more effective with PPC, email and online marketing and boost your ROI.

  • Top source markets at the city level
  • Domestic vs. International targets
  • Search volume and share of search by target city

Benchmarking

Know how you stand

Are you losing online shoppers to another hotel? Benchmark hotel performance for the last 30 and next 30/60/90 days and understand if you are winning or losing share.

  • Rank for search and bookings against top four competitors for the last 30 days
  • Market search volume for last 30 and next 30/60/90 days
  • Share of search against comp set
  • Share of bookings against comp set

Try It Free

Your first month is on us

 

See how Marketing nSight can improve your marketing ROI. Try it for free for a month.

No commitment. No obligation. No credit card.

That’s right. And when you decide to continue, you pay only $100/month.

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