New Visit California Research CO-OP Brings Big Data to Cities and Hotels

New Visit California Research CO-OP Brings Big Data to Cities and Hotels

This week nSight launched a special partnership with Visit California, presenting our BI solutions to its City Destination Marketing Organizations (DMOs) and Hotels through a new research CO-OP Program.  Visit California is a current nSight user and through its CO-OP program is now offering special access to nSight’s travel intent data to its members.

nSight data helps California Hotels and DMOs improve their marketing, revenue management and research functions by providing a more comprehensive understanding about how travelers shop for them today. By compiling 80 million+ searches and bookings a day from 5,000 travel websites all over the world, nSight provides unparalleled views into how consumers “look and book” hotels online.

nSight presented our nSight BI solution to Visit California members in a well-attended CO-OP webinar together with VisaVue, another State research partner.

The special nSight package offered through the Visit California partnership includes subscription discounts and complimentary views of data at the State and Regional levels exclusively for California City DMOs and Hotels.

Benefits include:

  • Complimentary State View of California for benchmarking your performance
  • Complimentary Regional View of your region (based on California’s 12 Regions)
  • Specials discounts on additional competitive sets and market views

California DMOs or Hotels interested in learning more can contact us at [email protected].

We’re excited to launch this new program with Visit California and look forward to working with even more of the State members.

See our list of current California users on our clients page.