nSight Partners with Digital Tourism Think Tank (DTTT)
Last week, nSight launched a new initiative with DTTT to help European destination marketers optimize digital performance with online shopping intelligence. At the Digital Tourism Innovation Campus (DTIC2014), DTTT’s flagship event for national, city and regional tourism boards, nSight explained how using its forward-looking consumer travel intelligence enables destinations to identify traveler source markets, consumer demographic as well as search to stay lead times. The insight to consumers enables destinations to focus resources, increase visitors and increase marketing performance across third-party and direct websites.
Today nSight is used by more than 100 destinations worldwide including Visit England, Tourism Ireland, Visit Brussels, Visit California and Las Vegas.
With offices in London and Brussels, DTTT provides a platform for thought leadership in digital marketing best practices for the global tourism industry through digital initiatives and creative solutions including events, expert testimony and marketing innovation.
Read about the DTTT initiative in the official press release here.
DTIC2014 attracts digital marketing innovators from destinations across Europe. Learn the key lessons and takeaways from a blog post by Jami Timmons, president and chief product officer at nSight here.