nSight’s Jami Timmons Speaks On Translating Data Into Action At HSMAI Conference

nSight’s Jami Timmons Speaks On Translating Data Into Action At HSMAI Conference

HSMAI’s Revenue Optimization Conference (ROC) on June 15th in Austin, Texas

NASHVILLE, TN – April 21, 2015nSight, the leader in online consumer shopping intelligence for the travel industry, today announced that President Jami Timmons will be a featured break-out speaker at the Hospitality Sales and Marketing Association International’s (HSMAI) Revenue Optimization Conference (ROC), an annual program focused on revenue management, in Austin, Texas, on June 15th. An industry expert on business intelligence, Timmons will talk on strategies and tactics for translating big data into action.

The interactive session will help attendees learn how to control the “data storytelling” for their organization. Attendees will understand strategies and tactics for breaking out of the analyst role, and into an executive role by using best practices to steer the conversation, present data in a way that excites the audience, and become a “Master” of the data.

“The secret to taking action on data is making it simple,” explained Timmons. “The most effective hotels and destinations reveal insights from their data and uncover its story by simplifying the complex, then apply that insight to their forward-looking marketing and revenue management strategies to improve competitive position, pricing and consumer engagement.”

nSight captures millions of hotel searches and bookings daily across 5,000+ third-party websites worldwide, providing in-depth consumer insights based on geography, profile and search behavior to enhance target marketing and increase direct bookings.

nSight is a secure cloud-based BI application that benchmarks hotel and/or destination performance on third-party websites worldwide. Its travel intelligence platform and predictive marketing insights provide an unprecedented view of how travel consumers shop online. Travel marketers apply this consumer shopping intelligence to improve decision-making, optimize rate, increase online bookings and grow share over competitors.

About nSight (www.nsightfortravel.com)
nSight is a travel intelligence company that offers actionable insights based on the world’s largest database of online travel shoppers, helping destinations and hotels to grow market share from leisure consumers. Only nSight knows the shoppers “most likely to book” by aggregating data from more than 80 million travel consumer shops and bookings daily across over 5,000 third-party travel websites. Understanding consumer shopping behavior, rate impact and future market demand, together with competitive position, enables better marketing and revenue management decisions to increase bookings. Follow us on Twitter,Facebook and LinkedIn.

About HSMAI (www.hsmai.org
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI’s MEET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region.