Travel websites understand the value of consumer shopping data.
OTAs frequently approach nSight about using our data to enhance their services. The travel websites below have gone the extra mile. They think intent data is so relevant that have invested the time and resource to map their site data to nSight’s propriety persona categories.
nSight Partner Advertising is part of our nGage suite of Marketing Services.
What does that mean to nSight clients?
Your best OTA ad is a targeted ad. Users can focus marketing spend by placing display ads on these travel websites using nSight persona and market targeting.
“Serve my display ads to Couponing Families and Bucket Lister personas from Seattle that search for hotels in San Francisco (me) or my competition (San Jose) for the next 30 days.”
Partner ads that serve images and headlines customized by persona profile can increase CTR up to 80%.