Destinations Use Big Data to Validate Airline Routes
Destinations are finding a creative and more economical way to justify new and/or additional airline routes into their markets. In the past, they would rely on costly airline data or historic forecasts that are often out of date or out of season. Now destinations as diverse as Bermuda and Nashville are using consumer travel shopping big data to support their requirements for new flights into their destinations.
With the world’s largest database of active travel consumers, nSight has predictive analytics for consumers shopping and booking destinations worldwide for travel dates up to 90 days into the future. Destinations use the interactive application to understand historic trends, build forecasts, target demographics as well as apply new understandings of source markets to:
- Identify emerging demand for new routes for destinations
- Develop support data and forecasts for new and additional routes
- Anticipate potential demand shortfalls to avoid subsidy minimum charges
Check out this use case for a deep dive into how to use nSight’s forward-looking data to identify new route sources, deliver visitation growth and generate new sources of economic growth.