VisitEngland Engages nSight Travel Intelligence to Understand Online Travel Consumers
NASHVILLE, TN – November 7, 2014 – nSight, the leader in online consumer shopping intelligence for the travel industry, today announced that VisitEngland, the national tourist board for England, has contracted to use the nSight Business Intelligence (BI) Dashboard and nCompass Reporting solutions to gain insight into how travellers shop and book.
England is a unique destination and a real powerhouse in global tourism. It represents 84 percent of the total UK visitor economy worth £106 billion, and supports 2.6 million jobs.
“We’re excited to be working with VisitEngland,” said Richard Maradik, Founder of nSight For Travel. “As the dominant force for tourism in Europe, England is the barometer for success and innovation in the region. nSight is eager to reveal new travel consumer insights which we hope will ultimately contribute to the visitor experience in England.”
nSight offers the world’s largest database of active online travel consumers. Its platform captures more than 80 million searches and bookings for destinations and hotels daily across 5,000 third-party travel websites, providing robust consumer insights based on geography, demographics and search behavior.
VisitEngland plans to use nSight to identify online travel trends for future periods. nSight’s robust analytics and enhanced targeting enables destinations to hone digital marketing, improve marketing ROI and curate web content, as well as increase OTA and direct bookings.
An interactive SaaS-based application, the nSight BI Dashboard allows country, state or city DMOs or hotels to easily benchmark performance against their competitors across third-party channels. With easy-to-follow data visualization, concise analytics and compelling graphics, the first-in-class BI solution’s intuitive interface allows users to discover trends and reveal opportunities, and then act on the insights. nCompass BI Reporting is a forward-looking analysis that shows how business looks for the next 60 days and key markets/demographics most likely to convert within target need times.
VisitEngland is the country’s national tourist board. We work in partnership with the industry to develop the visitor experience across England, plan national tourism strategy, grow the value of tourism in England and provide advocacy for the industry and our visitors. Our work is underpinned by robust research and customer insights. You can access the latest in-depth market intelligence and statistics on www.visitengland.org/insight-statistics.