WEBINAR: BIG DATA AND BENCHMARKING
BIG DATA AND THE NEW DEFINITION OF HOTEL COMPETITIVE BENCHMARKING
Wednesday, June 11, 2014 at 9AM EDT
(2PM BST(UK) / 8AM CDT)
Will big data solutions complement or replace current hotel comparison products?
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- The proliferation of hotel data products today
- Evolving roles of OTAs – a consumer perspective
- Key metrics to track on your comp set
- How big data provides analytics that clarify competitive position and inform revenue management decisions
Avoiding “paralysis by analysis” — questions you can answer today that you could not answer yesterday.