Westgate Resorts Breaks Marketing and Revenue Management Rules with nSight Predictive Consumer Analytics
Westgate Park City Resort & Spa
nSight empowers world-class developer to improve revenue management practices and leverage consumer demand for future arrival dates
NASHVILLE, TN (December 10, 2015) nSight, the leader in online consumer shopping intelligence for hotels and destinations, today announced the addition of the full Westgate Resort portfolio to their already impressive client roster. Westgate Resorts, one of the largest resort developers in the world and an innovator in revenue management, has selected nSight to drive market share and improve overall RevPAR for its resorts in Florida, Tennessee, South Carolina, Missouri, Utah, Nevada, and Arizona.
“Maximizing room revenue goes beyond just establishing whether your rate is higher or lower than the property across the street,” said Luis Flores, Vice President of Hotel Sales & Revenue Management at Westgate Resorts. “Now, we have the knowledge to justify holding rate when we know consumer demand will support it for specific need periods. nSight provides an entirely new perspective with clarity on how consumers are responding to future rates and how to take action to stay competitive, optimize rate and win market share.“
nSight Hotel Solutions consist of its interactive SaaS application and action-oriented reporting. They combine search, booking and rate dynamics into one forward-looking view, enabling Marketing and Revenue Management to act together. nSight equips hoteliers with predictive data that gives a clear picture of who and where consumers are who are shopping now for a hotel and its competitive set, allowing properties to boost online presence and grow direct bookings from active, qualified consumers.
“In order to capture a higher share of transient business, hotels must stop relying on reports that show how they did last month based solely on booked business and past market trends,” explained nSight Founder Rich Maradik. “The industry has become complacent in doing things the same way, even though every revenue management and marketing professional will tell you that they need to change their methodology to capture more leisure travelers. We’re thrilled that Westgate Resorts, a distinguished leader in the hospitality industry, recognizes the value of using nSight solutions to disrupt antiquated revenue management practices.”
“nSight’s Rate Intelligence and Demand Forecast are game-changing tools for us,” adds Flores, “At a glance, the intuitive calendars guide us on how to spend our digital advertising dollars, particularly in secondary markets that we might not have previously considered. Segmentation by weekend and weekday gives insight into both leisure and corporate travelers. Plus, we see proof from nSight’s top source market reporting where we are not performing well or are losing share to OTAs – then, we proactively use the data to target those markets.”
Try nSight’s Website Benchmarking Report
To enable hotels and management groups to experience the power of predictive consumer data, nSight is offering its Hotel Online Traffic Report free for hoteliers to try. Travel marketers and channel managers can directly compare consumers who are searching and booking their hotel on third parties and consumers searching and booking their hotel website.
About Westgate Resorts
Founded in 1980 by David A. Siegel, Westgate Resorts is one of the largest resort developers in the United States. Westgate features 28 themed destination resorts with over 13,000 luxury villas groups and leisure travelers in premier locations throughout the United States. Most Westgate Resorts locations feature a variety of unique restaurant, retail and spa concepts. For more information about Westgate Resorts, visit www.westgateresorts.com.
nSight combines the world’s largest view of consumer shopping data with predictive marketing and revenue management solutions to deliver more guests to your hotel and visitors to your destination. Only nSight aggregates more than 85 million travel consumer shops and bookings daily across over 5,000 third-party travel websites. Understanding consumer shopping behavior, rate impact and future market demand enables better marketing and revenue management decisions. Follow nSight on Twitter, Facebook and LinkedIn.