Tnooz: If numbers are up, why are hotel owners so frustrated?
This article was published in Tnooz.com and written by nSight Founder, Rich Maradik.
Revenue management and marketing are ready for disruption.
The same approach with the same tools, yielding the same results is no longer acceptable.
This past year, I’ve met with executives from countless ownership groups all over the world. Even though they all seem to be enjoying the performance of the current “up cycle” for the hotel industry, three themes emerged which frame their underlying concerns for the future:
- They don’t like the OTAs
- They want their brands and management companies to be smarter about pushing rate
- They think most travel marketing is uncreatively “formulaic” and can get better
To learn more about the industy’s newest marketing and revenue management strategies, read the full article, here.