Las Vegas, Florida and Philadelphia Sign with nSight Travel Intelligence
Leading destination marketers make faster, better decisions with visibility into the human aspects that define consumer travel preferences and shopping behavior
NASHVILLE, TN – December 12, 2013 – World-class destination marketing organizations Las Vegas Convention and Visitors Authority (LVCVA), VISIT FLORIDA and Visit Philadelphia™ have signed with nSight travel intelligence, the largest aggregator of global travel search and booking data, to receive an unprecedented view of online travel consumer behavior from around the world.
Aggregating 25 billion global travel searches and bookings from 5,000 online travel websites, nSight’s decision platform and data products help hotels, destinations and attractions of all sizes make better, more informed decisions on all aspects of their business, market smarter and establish more profitable operations.
“As one of the most popular destinations in the world, 17% of our visitors are from outside the U.S.,” explained Cathy Tull, Senior Vice President of Marketing at LVCVA. “It’s important for us to understand the people and the behaviors behind the analytics and we look forward to reviewing the intelligence nSight provides.”
Through advanced analytics, nSight enhances consumer search and booking data with offline demographic and psychographics along with web behavioral data. This provides a view of what the consumer looks like behind every search and booking, benchmarked into 10 unique persona categories.
“Predictive analytics from nSight will put our hotels and attractions ahead of the curve in terms of planning and execution on all levels,” explained Paul Phipps, Chief Marketing Officer at VISIT FLORIDA. “Better visibility into our global opportunities will advance our goal of higher visitation from international markets, and help grow revenue for local businesses.”
Using this simplified view of online travel, users leverage nSight travel intelligence for a range of activities including revenue management, visitor acquisition and real-time marketing as well as long-term planning and asset management.
“The days of one-size-fits-all marketing are over, and nSight is the newest way we’re developing our understanding of how to reach people, influence their travel decisions and close the deal,” said Meryl Levitz, President and CEO of Visit Philadelphia™. “nSight will help us identify the types of people thinking about a trip to Philadelphia and the markets we should consider for our media plans.”
nSight also works with national and city DMOs as well as global travel brands to help them optimize their existing web data by extending it with consumer and behavioral personas.
“These organizations are innovators with breakout marketing and best-in-class advocacy for their member hotels, attractions and local businesses,” said Richard Maradik, Chairman at nSight. “Their focus on international growth reflects the increasing demand of global DMOs, hotels and destinations for data-driven marketing, monetization of traveler insights and solutions that enable all levels of their organizations.”
About LVCVA (www.lvcva.com)
The Las Vegas Convention and Visitors Authority (LVCVA) is charged with marketing Southern Nevada as a tourism and convention destination worldwide, and also with operating the Las Vegas Convention Center and Cashman Center. With more than 150,000 hotel rooms in Las Vegas alone and 10.8 million square feet of meeting and exhibit space citywide, the LVCVA’s mission centers on attracting ever increasing numbers of leisure and business visitors to the area. For more information, go to www.lvcva.com or www.lasvegas.com.
About VISIT FLORIDA (www.VISITFLORIDA.com)
VISIT FLORIDA, the state’s official tourism marketing corporation, serves as Florida’s official source for travel planning to visitors across the globe, welcoming over 90 million visitors per year.
About Visit Philadelphia™ (www.visitphilly.com)
Visit Philadelphia™, the region’s official destination marketing organization, makes Philadelphia and The Countryside® a premier destination through marketing and image building that increases the number of visitors, the number of nights they stay and the number of things they do in the five-county area.
About nSight (nsight2.wpengine.com)
nSight is the largest aggregator of live, global travel search data that redefines travel intelligence and transforms how it’s used. nSight was founded to simplify and monetize big data by making business intelligence about the traveler again. We’re a new kind of travel intelligence company, providing the human connection between data and intelligence. Aggregating 25 billion global travel search and booking transactions from more than 5,000 travel websites, together with hundreds of millions of unique consumer insights on active travelers, nSight makes travel marketing more relevant and decisions more precise. Visit nsight2.wpengine.com. Follow us on Twitter, Facebook and LinkedIn.