NEW TRAVEL INTELLIGENCE COMPANY NSIGHT™ REDEFINES TRAVEL BIG DATA
Debuts at US Travel Association’s International Pow Wow 2013
NASHVILLE, TN ( June 6, 2013 ) While traditional business intelligence (BI) products benchmark historic performance and future booked revenue, they don’t provide a real-time view of who is searching and booking travel online. Those solutions ignore the different ways that consumers make their travel decisions. nSight™ was founded to simplify and monetize travel’s big data by making business intelligence about the traveler again.
Aggregating the largest collection of travel search and booking data sources from around the world, nSight delivers a simplified view of the complex behaviors, intentions and personas that influence travel. Its comprehensive database consolidates over 25 billion global travel searches and transactions from over 5,000 consumer websites.
“We’re doing what many travel data companies have dreamed about,” said Jami Timmons, President and Chief Product Officer at nSight and former BI executive with Orbitz and TravelClick. “Business intelligence technology and data management platforms have reached a high level of sophistication, enabling us to bring together travel search and booking data with consumer behavior, profiles and intent in a way that has never been done before.”
nSight’s robust, state-of-the-art data warehouse is designed around the high volume, high velocity character of travel data and uses a secure, cloud-based data management platform. The solution leverages a custom BI interface to ensure optimal user experience and data visualization. Data collection is daily while the data views are refreshed weekly, enabling drill down into details of any specific day. To provide steady access to high-value content, the company has exclusive data partnerships with top travel wholesalers and aggregators of third-party search and booking data dedicated to the travel space.
Users are able to target marketing dollars directly to active traveler personas based on demographics, booking windows, websites preferences, and destination or experience intent. This humanized view of travel enables marketers to generate more relevant marketing and make better business decisions, ultimately increasing efficiency and overall profitability.
“We’ve been working closely with travel leaders to ensure nSight meets global market requirements and the response has been dramatic,” said Rich Maradik, Chairman at nSight and Travel Innovations Group CEO. “The industry has been waiting for a solution that can identify travel decisions in progress. And we’ve brought together an experienced travel industry team with business intelligence, marketing and revenue management backgrounds that’s making it happen.”
nSight will be debuting its travel intelligence solution at the US Travel Association’s International Pow Wow 2013 conference in Las Vegas from June 10-12, booth 18.
nSight is the largest aggregator of live, global travel search data that redefines travel intelligence and transforms how it’s used. nSight was founded to simplify and monetize big data by making business intelligence about the traveler again. We’re a new kind of travel intelligence company, providing the human connection between data and intelligence. With 25 billion global travel searches and hundreds of millions of unique consumer insights on active travelers, nSight makes travel marketing more relevant and decisions more precise. nSight is a Travel Innovations Group company and Travel Holdings, a leading global travel services aggregator and distribution company, is a joint venture partner in the business. To see how humanized travel intelligence can help influence travel before it’s booked, visit nsight2.wpengine.com. Follow us on Twitter @nsightfortravel and with #itspersonal and #IPW13.