nSight for IDeaS wins 2016 HSMAI Innovation of the Year
HSMAI-Technology Innovator of the Year 2016
Gold: IDeaS – An SAS Company with nSight Travel Intelligence
The jury says:
Revenue managers and marketers at hotels have struggled to develop cohesive strategies that align both marketing efforts and revenue management strategies to help hotels drive the most profitable business. These departments have often worked in silos and are unable to measure or attribute success of their efforts since one is responsible for driving business and the other for yielding it.
The winning product this year collects and aggregates online shopping data from over 5,000 websites globally that equates to 85 million “looks and books” each day. Totaling in over 40 billion consumer data points enabling hoteliers to access this forward-looking data within the same interface as their revenue management system, i.e. Hotels now have the insight to offer
- more personalized promotions to their actual guests
- as well as their potential guests(!) that may be shopping their competition
- as well as direct their advertising spend on dates, markets and/or consumers that are most likely to book their hotel.
This solution helps hotel marketers to become aware of the greatest revenue opportunity at their hotels as well as where their ROI on advertising spend will deliver the best ROI.
It’s because of this that the Technology Innovator of the Year 2016 GOLD AWARD goes to IDeaS – An SAS Company with nSight for IDeaS.