Stop the Insanity!

Stop the Insanity!

We’ve all heard the definition of insanity before – doing the same thing over and over and expecting different results.

Yet that’s what’s happening with business intelligence in hotels today.

 

While competing for transient business continues to be difficult and complex, most hotels rely on the same information to price and market.  So, other than “uncontrollables” like the economy or market room supply, why should a hotel expect to gain a new advantage over their Comp Set?

 

Consider TravelClicks’ 360 Suite (Rate, Agency, Demand).  It’s been essentially the same for many years now.

 

Then look at nSight.  We answer three fundamental questions for hotels (two of which cannot be answered by TravelClick or any other companies).

  1. How do my transient rates compare to my Comp Set?
  2. How are we doing versus our Comp Set on all the OTAs?
  3. What do the transient customers “look like” who are most actively shopping for my hotel or my Comp Set on future arrival periods?

 

So if a hotel can now get answers to all three of these questions from nSight, and all for the same or less than they are paying a vendor like TravelClick, why wouldn’t they partner with nSight?

 

Time to do things differently.  And get better results.