THE NEW ONLINE TRAVEL CONSUMER
February 13, 2014
9 a.m. CST, 3 p.m. GMT
The global online travel market is far from mature in 2014, continuing its steady growth in all travel categories. However, online travel consumers are changing as they embrace new internet devices like smartphones and tablets, demand more personalised real-time services and enjoy sharing travel reviews and services with their peers.
These consumer trends have a deep impact on the competitive environment, giving rise to the increasing importance of technology players like Google and Facebook and metasearch engines. Competition between intermediaries and direct suppliers is heating up, while a new generation of companies may become the future giants of the travel industry.
Learn how the impact of technology, competition, social media, personalization and other factors impact online travel consumer search and booking behavior in 2013 and in the future.
Angelo Rossini, Online Travel Analyst at Euromonitor International
Jami Timmons, President and Chief Product Officer at nSight
Rachel Read, Head of Digital Trading at ETOA