WEBINAR: BIG DATA and DESTINATION ADVERTISING
BIG DATA AND DECIDING THE BEST MARKETS FOR DESTINATION ADVERTISING
Wednesday, May 28, 2014 at 9AM EDT (2PM BST(UK) / 8AM CDT)
Can big data help tourism boards decide in what cities and countries to market more and where to market less?
- Realities of tourism board marketing budgets today
- Changing marketing mix for destination marketers
- Identifying and focusing on traveler source markets
- Using “real-time” trend data to improve co-op programs
“Putting money where the consumers are” — shopping for travel online today.