nSight™ was founded to simplify and monetize travel’s big data by making business intelligence about the traveler again.

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nsight | Humanizing Travel Intelligence
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world travel marketing | 4 -7 Nov 2013 - London

See who is searching
and booking
your destination.

Right now.

From anywhere
in the world.

WTM Stand TT476

Introducing nSight travel intelligence to the global travel industry and releasing our first Global Travel Search Trends infographic, featuring insights for London.

With us,
it's personal.
nsight | Humanizing Travel Intelligence
Understanding the human traveler makes your marketing more relevant and your decisions more precise.
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Billion Global Travel Searches
30
Now you get the whole picture.
nsight | Humanizing Travel Intelligence
See travelers from everywhere. So you don’t miss a single opportunity to capture more business.
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It's all
about the
Clocks
NOW.
Because after travel is booked, it's just too late.
nsight | Humanizing Travel Intelligence
The future is here. We give you insights to influence travel decisions that are happening now.
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Know Millions of
Travel Consumers – Personally.

More than 87% of consumers do the bulk of their travel planning online. When they get serious about a trip, they go to sites that help them compare options. On thousands of third-party sites like online travel agencies (OTAs), metasearch sites or tour operators, travel consumers shop similar destinations and hotels with the goal of getting the best deal and the best travel experience.

GROW MARKET SHARE USING THE LARGEST DATABASE OF

ACTIVE TRAVEL SHOPPERS IN THE WORLD

Company Icons

Only nSight aggregates 80 million of these “looks and books” every day from a network of 5,000 third-party travel sites. That’s an unprecedented view of the global online travel world. Ensure that you understand consumer shopping behavior, preferences and demand for future dates as well as how you stack up against your competition for those travelers with nSight travel intelligence. We show you who is shopping and booking you and your competitors, the right demographics to target and the markets ready to convert for you. We make it personal, so you can compete smarter. And unlike any other business intelligence solution, nSight makes it easy to grow by giving you the tools to make decisions and take action on what you learn.

See for yourself why we’re the hottest new tool in travel technology today.

FOR DESTINATIONS

More Travelers, Higher Marketing ROI

Understanding how consumers shop helps you compete smarter. Increase share of source markets, market by lead time and increase length of stay.

FOR HOTELS

Avoid Demand Gaps, Grow Market Share

When you know how consumers shop online, you can make better decisions. Optimize competitive rate, turnaround soft periods and improve sell-out efficiency.

Who We Are

WE’RE TRAVEL PEOPLE WITH PASSION FOR BUSINESS INTELLIGENCE, MARKETING AND REVENUE MANAGEMENT.

  • Rich Maradik Rich Maradik
    Founder

  • Jami Timmons Jami Timmons
    President and Chief Product Officer

  • Katrina Pruitt-Andrews Katrina Pruitt-Andrews
    Vice President of Marketing

  • Jay Graves Jay Graves
    Chief Architect

  • Gadi Bober Gadi Bober
    Business Intelligence Advisor

  • Keli McCormack Keli McCormack
    Regional Director
    of Sales – West

  • Clay Jackson Clay Jackson
    Director of Sales – Destinations

We’re in Good Company.

CONNECTIONS THAT MATTER FROM LEADERS IN GLOBAL TOURISM RESEARCH & ADVOCACY TO THE LARGEST TRAVEL WHOLESALERS

Clients

OUR USERS GROW TOURISM USING TRAVEL INTENT-DRIVEN MARKETING AND REVENUE MANAGEMENT

Contact Us

WE WANT TO HEAR FROM YOU. TO SEE A DEMO OR LEARN MORE, CONTACT US OR JUST COMPLETE THE FORM BELOW.

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HOME OFFICE


102 Woodmont Boulevard

Suite 600

Nashville, TN 37205


+1 615-866-0850 office

+1 888-890-4508 toll free

Push "2" for Support and "3" for Billing.

info@nsightfortravel.com
support@nsightfortravel.com
billing@nsightfortravel.com


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Taking Action with Insight.

INTELLIGENCE THAT GIVES YOU CONFIDENCE TO DECIDE

nSight transforms travel’s online big data by making it actionable. That means making data and the insights you get from it usable and translatable into your day-to-day decisions. We give destinations and hotels two ways to use our data – an interactive, deep dive with the nSight BI Dashboard and a forward-looking report that we call nCompass.

nSight BI Dashboard

You need to know how you measure up against competitors. nSight is a custom SaaS-based BI application that benchmarks your performance on third-party websites worldwide. With easy-to-follow data views, concise analytics and compelling graphics, nSight gives users the insight to proactively act to drive more business.

  • Know search and conversion performance on third-party sites
  • Know market and consumer trends
  • Know consumer demographics shopping now for your destination or hotel
  • Know consumer demand for up to 90 days into the future
nCompass BI Reporting

Knowing future travel demand allows you to manage resources and allocate marketing budgets better. nCompass is a forward-looking BI report that shows how business looks for the next 60 days using a simple color-coded calendar. But it doesn’t stop there. nCompass tells you where to go find active consumers interested in traveling to your destination or hotel within your lead time.

  • Know your 60-day outlook for future travel demand
  • Know your top target markets for the next 30 days, next 60 days
  • Know the right consumers to target by need period

Big Data Graphic Monitor

nSight for Destinations.

MORE TRAVELERS, BETTER MARKETING ROI

Your first step to growing tourism for your destination is benchmarking performance versus competitors. Whether your role is research, marketing or tourism development, you need to understand how your destination compares to others in order to know when you’re up, or when you’re down and where to go to get more travelers to keep your economy healthy.

nSight improves DMO research and marketing decision making by providing an unprecedented view of how consumers shop online. With the world’s largest database of looks and books by active shoppers across more than 5,000 travel websites, nSight travel intelligence empowers DMO with the insight to make decisions to increase visitors and ROI. Only nSight combines online travel consumer insights and analytics with actionable marketing and management reporting to drive improved performance.

DMOs have two ways to use our data – an interactive, deep dive with the nSight BI Dashboard and a forward-looking report that we call nCompass BI Reporting.

nSight BI Dashboard

It’s an interactive BI application that benchmarks how your destination is doing on third-party websites worldwide compared to your competition. Past. Present. And future. Learn the source markets of domestic and international travelers. See if your destination appeals best to Millennials or Bucket Listers and how that impacts your online marketing.

INTUITIVE BI DASHBOARD DISPLAYS YOUR DESTINATION’S SHARE OF SEARCH AND CONVERSION

nSight Destination Share

nCompass BI Reporting

With nCompass, there’s no more guesswork. Know where your destination stands for the next 30 days. And the next 60 days. Make decisions and take action to drive more tourism from online bookings that bring higher revenue for local hotel, restaurant and attraction partners.

Destination Chart

Insights & Analysis You Never Had Before

TURNING INSIGHT INTO ACTION FOR DESTINATION MARKETING AND MANAGEMENT DECISIONS

Destination Monitor

  • Design marketing campaigns based on lead times

  • Refine third-party ads, remarketing and Google PPC campaigns based on source market geography
  • Launch email campaigns to target markets
  • Customize web and social content to target personas

  • Inform your hotel members of upcoming need periods

  • Engage channel partners in targeted promotions

nSight for Hotels.

AVOID DEMAND GAPS, GROW SHARE

When you know how consumers shop online and how you stack up, you can make better decisions about increasing bookings. Everything from managing rate, bridging the gap in soft periods and improve sell-out efficiency.

nSight improves hotel marketing and revenue management capabilities by providing an unprecedented view of how consumers shop online. With the world’s largest database of looks and books by active shoppers across more than 5,000 travel websites, nSight travel intelligence empowers hoteliers to make decisions to increase marketing returns and grow market share. Only nSight combines online travel consumer insights and analytics with actionable hotel marketing and revenue management reporting to drive improved performance.

Hotels have two ways to use our data – an interactive, deep dive with the nSight BI Dashboard and a forward-looking report that we call nCompass BI Reporting.

nSight BI Dashboard

Benchmark your hotel’s performance on third-party websites worldwide for the past or up to 90 days into the future. Deep dive into top source markets, dates when your hotel is under- or over-performing. See the rates of competitors and how they relate to your search and conversion online.

INTUITIVE BI DASHBOARD SHOWS YOUR HOTEL’S
FAIR SHARE OF SEARCH

nSight hotel Share

nCompass BI Reporting

With nCompass, there’s no more gut feel on if you’ll make your monthly budget or not. Know where your hotel stands for the next 30 days. And the next 60 days. So you can make better decisions on rate, revenue management and allocations to drive more business from third-party sites and your website.

Hotel Chart

Insights & Analysis You Never Had Before

KNOWLEDGE GIVES POWER FOR HOTEL MARKETING AND REVENUE MANAGEMENT DECISIONS

Hotel Monitor

  • Raise or lower rates for future arrival periods

  • Design marketing campaigns based on lead times
 of target personas
  • Adjust third-party ads, rates and inventory allocations 
based on demand and pricing trends
  • Refine ads, remarketing and Google PPC campaigns according to the demographics of target guest personas
  • Engage email campaigns to loyal guests in market
  • Customize web and social content to target personas

Ask Us Everything.

WE GIVE YOU DAILY ANSWERS TO THE QUESTIONS THAT KEEP YOU UP AT NIGHT. MAKE FACT-BASED DECISIONS, INCREASE REVENUE AND ENHANCE ROI.

Making the Complex Simple.

TRANSFORMING BIG DATA INTO EASILY DIGESTIBLE INSIGHTS.

  1. What are your data sources?

    nSight’s exclusive data partners are top travel wholesalers and aggregators of third-party search and booking data dedicated to the travel space.

  2. Can any type of travel business use nSight?
    We think so.  Specifically — we offer different views of global search and booking data — for hotels, destinations (that means DMOs or tourism boards) and attractions.  We’re also building an agency version of nSight.
  3. What is the velocity of data refresh?
    Data collection is daily while the data views are refreshed weekly. Users can drill down into details of a specific day.
  4. How do you manage the data volume generated by 30 billion searches?
    We’ve developed a robust, state-of-the-art data warehouse designed around the high volume, high velocity character of travel data. We’re using proven technology and a secure, cloud-based platform to convert big data into valuable insights.
  5. How secure is the data?
    nSight exclusively uses non-PII (Personally Identifiable Information) data and is stored in a multi-level security architecture being used by some of the world’s biggest companies. Our platform meets and often exceeds industry standards of security compliance.
  6. How is data presented?
    nSight travel intelligence is presented in a custom Business Intelligence interface, designed to ensure optimal user experience and data visualization. You get answers without sifting through column after column of information. You won’t believe how simple we’ve made the complex world of big travel data.

Global. Web Based. Personal. Period.

TRAVEL’S LARGEST AGGREGATION OF REVENUE MANAGEMENT AND MARKETING DATA TOGETHER AT LAST.

Over 30 billion searches from leading travel wholesalers and aggregators, plus data management companies. Transactions from over 5,000 consumer travel websites. 100’s of millions of consumer insights on demographics, behavior and travel intent from the advertising technology sector. All in a single platform to help you manage, market and profit smarter.

So many hotel business intelligence sources, so little time. To get the answers you need, choose nSight.

With Us, It’s Personal.

WHICH TRAVEL PERSONAS FITS YOUR TARGET CUSTOMER AND WHICH HOLD POTENTIAL OPPORTUNITY FOR NEW BUSINESS.

We Make It Fresh.

INTELLIGENCE FOR REAL-TIME DECISION MAKING.

Users should be able to access critical current information when they need it. Not forced to use out-of-date data that doesn’t reflect the current condition of your market or your business right now. nSight allows you to influence the behavior before its too late.

It’s the difference between getting a guest and losing a guest. After all, you can’t sell yesterday’s room night or last month’s flight. At nSight, we:

  • Perform daily data collections
  • Refresh relevant marketing and performance data views weekly
  • Enable users to drill down into details of any specific day
  • Deliver real-time, self-service BI with on-the-fly reporting
  • Power qualified decision making based on what’s happening now