Big Data Means Big Change.

INTRODUCING NSIGHT TRAVEL INTELLIGENCE.

nSight™ was founded to simplify and monetize travel’s big data by making business intelligence about the traveler again. Aggregating the largest collection of travel data sources from around the world, we deliver a simplified view of the complex behaviors, intentions and personas that influence travel. Not just travel that’s been booked, but active travel decisions, too.

It’s the connection between data and intelligence that makes your marketing more relevant and your decisions more precise. For hotels, destinations and attractions of any size.

Who We Are

WE’RE TRAVEL PEOPLE WITH PASSION FOR BUSINESS INTELLIGENCE, MARKETING AND REVENUE MANAGEMENT.

• Rich Maradik

  Rich Maradik

  Founder

  Rich brings big ideas to every table.  In addition to his role as Chairman at nSight, Rich is CEO of Travel Innovations Group, a travel technology incubator in Nashville, funded by private equity and a joint venture with Travel Holdings, Inc. He has a deep history in hospitality as well as big data management. He was co-founder and CEO of SmartDM, a leading data management business that was acquired by Acxiom Corporation [NASDAQ: ACXM] in 2005, Rich was recognized by Inc. magazine in their Inc. 500 and featured on the August 1999 cover as co-founder of the “Best Company Started for $1,000 or Less.” Most recently he was Chief Marketing Officer of Gaylord Entertainment from 2006 to 2012, when the hotel brand was acquired by Marriott International [NYSE: MAR] in 2012. A Vanderbilt grad, he’s active in several industry and community organizations and serves on the board of the US Travel Association.

  ONE THING RICH DOESN’T DO: Sit down on the job (He stands! At his adjustable electronic desk.)

  Rich Maradik
  Founder

• Jami Timmons

  Jami Timmons

  President and Chief Product Officer

  Jami eats, sleeps and breathes travel big data. As the visionary behind nSight, she is redefining the expectations for travel intelligence. With more than 10 years of hospitality business intelligence experience, she has led the business intelligence (BI) product strategy at industry leaders Orbitz and TravelClick. She most recently directed Orbitz’s global BI strategy and developed the first BI dashboard for the company’s global operations. From 2002 to 2011, Jami was with TravelClick where she managed the expansion of its BI solutions as the designer and strategic visionary of its next generation Hotelligence360 product. A Chicago native, Jami has an MBA from the Kellstadt Graduate School of Business at DePaul University.

  THREE WORDS THAT DESCRIBE HER: ENERGY. ENERGY. ENERGY. (She’s also a mother of three — ages 11, 9 and 7.)

  Jami Timmons
  President and Chief Product Officer

• Katrina Pruitt-Andrews

  Katrina Pruitt-Andrews

  Vice President of Marketing

  She’s fired up. Katrina has focused her 20-year career on bringing value to business through marketing innovation and simply rolling up her sleeves. She has held strategic marketing and communications positions at some of the world’s largest enterprise technology companies. Most recently spending five years with TravelClick, she served as head of global marketing. Her deep roots in the hospitality industry range from ecommerce and BI solutions to mobile apps and channel management. Her work with industry leaders, including SynXis (now Sabre Hospitality), EZYield and MICROS, during their fast-growth periods, gives Katrina a hands-on understanding of what it takes to be successful with a new market entry. Her MBA is from The Smith School of Business at University of Maryland.

  FRIENDS CALL HER TRINA. BETTER FRIENDS CALL HER KPA.

  Reach Katrina at katrina.andrews@nsightfortravel.com.

  Katrina Pruitt-Andrews
  Vice President of Marketing

• Jay Graves

  Jay Graves

  Chief Architect

  Jay makes it all work – together. He draws from more than 20 years of product and technology leadership to oversee nSight’s data management and warehousing technology and infrastructure. Jay and nSight Chairman Rich Maradik go way back. They co-founded SmartDM which developed one of the original Software as a Service (SaaS) email marketing and database solutions. Along with Rich, Jay was recognized by Inc. magazine in their Inc. 500 and featured on the August 1999 cover as co-founder of the “Best Company Started for $1,000 or Less.” After Acxiom Corporation purchased SmartDM, he worked with several consumer marketing and digital technology startups before becoming a partner with Smart Solutions for Business, an entrepreneurial data consulting venture. Jay is a graduate of Vanderbilt University.

  WHEN HE’S NOT WORKING OR WITH FAMILY: He’s training for his first triathlon. Go, Jay!

  Jay Graves
  Chief Architect

• Gadi Bober

  Gadi Bober

  Business Intelligence Advisor

  Turning data into knowledge is his passion. With 20 years of experience in data discovery and analytics, Gadi specializes in translating data into business value with robust strategy and recommendations that drive revenue impact and return on investment. Joining Tourico Holidays in 2006, Gadi has changed the way the company manages its travel business by creating systems that interact and activate business decisions daily. In addition to advising with nSight, he’s the Executive Vice President of Business Intelligence and Revenue Management at Tourico Holidays. Gadi graduated from Tel Aviv University with a degree in Mathematics and Computer Science.

  WHAT YOU WOULDN’T GUESS: He’s got a soft side. When he’s not on an off-road motorcycle trip in the desert, he’s an avid artist. (Oh, and he can fly a helicopter.)

  Gadi Bober
  Business Intelligence Advisor

• Matt Neff

  Matt Neff

  Regional Director of Sales – East

  Matt’s got hotels covered. With 12 years of award-winning sales and service leadership, he’s one of the hospitality industry’s most experienced business intelligence sales professionals. Matt’s worked coast to coast with industry leaders like Joie de Vivre (Commune Hotels), Westin New York and Kimpton Hotels during his career with TravelClick and innRoad. As Regional Director of Sales, he’s spreading the word about how nSight complements hotel revenue management and marketing initiatives to reveal opportunities and increase market share. He directs account penetration for independents, brands and management companies, while managing fast-paced product adoption nationwide. After attending Miami University of Ohio, Matt’s lived in Cincinnati, San Francisco and is now based in New York City.

  NEW YORK CITY OR THE CALIFORNIA COAST? Tough question. But you’ve got a good chance of getting an honest answer when bad weather causes delays at LaGuardia Airport.

  Reach Matt at matt.neff@nsightfortravel.com.

  Matt Neff
  Regional Director
  of Sales – East

• Keli McCormack

  Keli McCormack

  Regional Director of Sales – West

  Keli lives the hotel business. For 14 years, she has worked with leading hoteliers to help them grow bookings and enhance revenue using market intelligence. Coming to nSight from TravelClick, Keli has hands on experience with translating data into action for her hotel clients. Her expertise in revenue management, digital marketing and business intelligence make her a go-to partner for the industry leaders that she’s worked with throughout her career, including Marriott Hotels & Resorts, Sage Hospitality and Stonebridge Companies. As Regional Director of Sales focusing on the Western Region, she helps hotels leverage the insights from nSight to increase bookings from third-party websites and their brand.com as well as inform marketing decisions from ad strategy to content development. Keli studied Communications at Regis University Denver, including time abroad in Rome.

  IN HER BLOOD: From the beginning (Dad’s a retired Captain for TWA), she’s traveled and lived around the world. Favs: Tahiti and Italy. But when she needs to reconnect with her roots, she turns to her flower garden in Denver.

  Reach Keli at keli.mccormack@nsightfortravel.com.

  Keli McCormack
  Regional Director
  of Sales – West

• Clay Jackson

  Clay Jackson

  Director of Sales – Destinations

  Clay brings an entrepreneurial spirit to nSight. Literally. Prior to nSight, he launched the Nashville Entrepreneur Center, a local business accelerator where he helped connect 70+ startup teams with $20 million in funding. As Director of Sales, he’s introducing Destination Marketing Organizations (DMOs) to the power of global search and booking data to increase visitation from around the world. Working hand-in-hand with partners like the US Travel Association, Clay helps DMOs identify new opportunities and improve marketing ROI. He’s a Nashville native, graduate of Washington and Lee University, and sits on the boards of the Phoenix Club of Nashville and Boys and Girls Clubs of Middle Tennessee.

  JUST AMONG FRIENDS: Clay is known as “Boots.” Feel free to use it, if you dare.

  Reach Clay at clay.jackson@nsightfortravel.com.

  Clay Jackson
  Director of Sales – Destinations

Clients

INNOVATORS THAT ARE HUMANIZING THEIR DATA-DRIVEN MARKETING

Intelligence Gets Personal.

A SINGLE VIEW OF PERFORMANCE AND POTENTIAL.

Custom Designed for Travel.

BUSINESS INTELLIGENCE INNOVATION FROM THE GROUND UP.

You can’t find this anywhere else. We’ve created a new breed of intelligence platform that marries the best practices from the BI and data management industry leaders with the unique demands of travel revenue management and marketing. A data-backed decision making platform — simplified.

Sit back and let the experts take care of it. nSight provides:

• Custom BI solution with integrated suite of travel analytic applications
• Secure cloud-based, SaaS delivery
• Multi-layer rules engine and data hygiene
• Predictive modeling and data mining
• Role-based dash boarding and visual data discovery
• Daily, weekly and monthly data collection and aggregation

Special data views are designed for the unique needs of individual segments, including hotels, attractions and national/regional/city tourism boards or destination marketing organizations.

Features

SIMPLE DATA VISUALIZATION MAKES BI ACCESSIBLE AND ACTIONABLE.

Making the Complex Simple.

TRANSFORMING BIG DATA INTO EASILY DIGESTIBLE INSIGHTS.

1. What are your data sources?

   nSight’s exclusive data partners are top travel wholesalers and aggregators of third-party search and booking data dedicated to the travel space.

2. Can any type of travel business use nSight?
   We think so.  Specifically — we offer different views of global search and booking data — for hotels, destinations (that means DMOs or tourism boards) and attractions.  We’re also building an agency version of nSight.
3. What is the velocity of data refresh?
   Data collection is daily while the data views are refreshed weekly. Users can drill down into details of a specific day.
4. How do you manage the data volume generated by 30 billion searches?
   We’ve developed a robust, state-of-the-art data warehouse designed around the high volume, high velocity character of travel data. We’re using proven technology and a secure, cloud-based platform to convert big data into valuable insights.
5. How secure is the data?
   nSight exclusively uses non-PII (Personally Identifiable Information) data and is stored in a multi-level security architecture being used by some of the world’s biggest companies. Our platform meets and often exceeds industry standards of security compliance.
6. How is data presented?
   nSight travel intelligence is presented in a custom Business Intelligence interface, designed to ensure optimal user experience and data visualization. You get answers without sifting through column after column of information. You won’t believe how simple we’ve made the complex world of big travel data.

Global. Web Based. Personal. Period.

TRAVEL’S LARGEST AGGREGATION OF REVENUE MANAGEMENT AND MARKETING DATA TOGETHER AT LAST.

Over 30 billion searches from leading travel wholesalers and aggregators, plus data management companies. Transactions from over 5,000 consumer travel websites. 100’s of millions of consumer insights on demographics, behavior and travel intent from the advertising technology sector. All in a single platform to help you manage, market and profit smarter.

So many hotel business intelligence sources, so little time. To get the answers you need, choose nSight.

We Make It Fresh.

INTELLIGENCE FOR REAL-TIME DECISION MAKING.

Users should be able to access critical current information when they need it. Not forced to use out-of-date data that doesn’t reflect the current condition of your market or your business right now. nSight allows you to influence the behavior before its too late.

It’s the difference between getting a guest and losing a guest. After all, you can’t sell yesterday’s room night or last month’s flight. At nSight, we:

• Perform daily data collections
• Refresh relevant marketing and performance data views weekly
• Enable users to drill down into details of any specific day
• Deliver real-time, self-service BI with on-the-fly reporting
• Power qualified decision making based on what’s happening now