More than 87% of consumers do the bulk of their travel planning online. When they get serious about a trip, they go to sites that help them compare options. On thousands of third-party sites like online travel agencies (OTAs), metasearch sites or tour operators, travel consumers shop similar destinations and hotels with the goal of getting the best deal and the best travel experience.
GROW MARKET SHARE USING THE LARGEST DATABASE OF
ACTIVE TRAVEL SHOPPERS IN THE WORLD
Only nSight aggregates 80 million of these “looks and books” every day from a network of 5,000 third-party travel sites. That’s an unprecedented view of the global online travel world. Ensure that you understand consumer shopping behavior, preferences and demand for future dates as well as how you stack up against your competition for those travelers with nSight travel intelligence. We show you who is shopping and booking you and your competitors, the right demographics to target and the markets ready to convert for you. We make it personal, so you can compete smarter. And unlike any other business intelligence solution, nSight makes it easy to grow by giving you the tools to make decisions and take action on what you learn.
See for yourself why we’re the hottest new tool in travel technology today.
When you know how consumers shop online, you can make better decisions. Optimize competitive rate, turnaround soft periods and improve sell-out efficiency.
Who We Are
WE’RE TRAVEL PEOPLE WITH PASSION FOR BUSINESS INTELLIGENCE, MARKETING AND REVENUE MANAGEMENT.
Rich Maradik
Rich Maradik
Founder
Rich brings big ideas to every table. In addition to his role as Chairman at nSight, Rich is CEO of Travel Innovations Group, a travel technology incubator in Nashville, funded by private equity and a joint venture with Travel Holdings, Inc. He has a deep history in hospitality as well as big data management. He was co-founder and CEO of SmartDM, a leading data management business that was acquired by Acxiom Corporation [NASDAQ: ACXM] in 2005, Rich was recognized by Inc. magazine in their Inc. 500 and featured on the August 1999 cover as co-founder of the “Best Company Started for $1,000 or Less.” Most recently he was Chief Marketing Officer of Gaylord Entertainment from 2006 to 2012, when the hotel brand was acquired by Marriott International [NYSE: MAR] in 2012. A Vanderbilt grad, he’s active in several industry and community organizations and serves on the board of the US Travel Association.
ONE THING RICH DOESN’T DO: Sit down on the job (He stands! At his adjustable electronic desk.)
Jami eats, sleeps and breathes travel big data. As the visionary behind nSight, she is redefining the expectations for travel intelligence. With more than 10 years of hospitality business intelligence experience, she has led the business intelligence (BI) product strategy at industry leaders Orbitz and TravelClick. She most recently directed Orbitz’s global BI strategy and developed the first BI dashboard for the company’s global operations. From 2002 to 2011, Jami was with TravelClick where she managed the expansion of its BI solutions as the designer and strategic visionary of its next generation Hotelligence360 product. A Chicago native, Jami has an MBA from the Kellstadt Graduate School of Business at DePaul University.
THREE WORDS THAT DESCRIBE HER: ENERGY. ENERGY. ENERGY. (She’s also a mother of three — ages 11, 9 and 7.)
She’s fired up. Katrina has focused her 20-year career on bringing value to business through marketing innovation and simply rolling up her sleeves. She has held strategic marketing and communications positions at some of the world’s largest enterprise technology companies. Most recently spending five years with TravelClick, she served as head of global marketing. Her deep roots in the hospitality industry range from ecommerce and BI solutions to mobile apps and channel management. Her work with industry leaders, including SynXis (now Sabre Hospitality), EZYield and MICROS, during their fast-growth periods, gives Katrina a hands-on understanding of what it takes to be successful with a new market entry. Her MBA is from The Smith School of Business at University of Maryland.
FRIENDS CALL HER TRINA. BETTER FRIENDS CALL HER KPA.
Jay makes it all work – together. He draws from more than 20 years of product and technology leadership to oversee nSight’s data management and warehousing technology and infrastructure. Jay and nSight Chairman Rich Maradik go way back. They co-founded SmartDM which developed one of the original Software as a Service (SaaS) email marketing and database solutions. Along with Rich, Jay was recognized by Inc. magazine in their Inc. 500 and featured on the August 1999 cover as co-founder of the “Best Company Started for $1,000 or Less.” After Acxiom Corporation purchased SmartDM, he worked with several consumer marketing and digital technology startups before becoming a partner with Smart Solutions for Business, an entrepreneurial data consulting venture. Jay is a graduate of Vanderbilt University.
WHEN HE’S NOT WORKING OR WITH FAMILY: He’s training for his first triathlon. Go, Jay!
Clay brings an entrepreneurial spirit to nSight. Literally. Prior to nSight, he launched the Nashville Entrepreneur Center, a local business accelerator where he helped connect 70+ startup teams with $20 million in funding. As Director of Sales, he’s introducing Destination Marketing Organizations (DMOs) to the power of global search and booking data to increase visitation from around the world. Working hand-in-hand with partners like the US Travel Association, Clay helps DMOs identify new opportunities and improve marketing ROI. He’s a Nashville native, graduate of Washington and Lee University, and sits on the boards of the Phoenix Club of Nashville and Boys and Girls Clubs of Middle Tennessee.
JUST AMONG FRIENDS: Clay is known as “Boots.” Feel free to use it, if you dare.
Turning data into knowledge is his passion. With 20 years of experience in data discovery and analytics, Gadi specializes in translating data into business value with robust strategy and recommendations that drive revenue impact and return on investment. Joining Tourico Holidays in 2006, Gadi has changed the way the company manages its travel business by creating systems that interact and activate business decisions daily. In addition to advising with nSight, he’s the Executive Vice President of Business Intelligence and Revenue Management at Tourico Holidays. Gadi graduated from Tel Aviv University with a degree in Mathematics and Computer Science.
WHAT YOU WOULDN’T GUESS: He’s got a soft side. When he’s not on an off-road motorcycle trip in the desert, he’s an avid artist. (Oh, and he can fly a helicopter.)
nSight transforms travel’s online big data by making it actionable. That means making data and the insights you get from it usable and translatable into your day-to-day decisions. We give destinations and hotels two ways to use our data – an interactive, deep dive with the nSight BI Dashboard and a forward-looking report that we call nCompass.
You need to know how you measure up against competitors. nSight is a custom SaaS-based BI application that benchmarks your performance on third-party websites worldwide. With easy-to-follow data views, concise analytics and compelling graphics, nSight gives users the insight to proactively act to drive more business.
Know search and conversion performance on third-party sites
Know market and consumer trends
Know consumer demographics shopping now for your destination or hotel
Know consumer demand for up to 90 days into the future
Knowing future travel demand allows you to manage resources and allocate marketing budgets better. nCompass is a forward-looking BI report that shows how business looks for the next 60 days using a simple color-coded calendar. But it doesn’t stop there. nCompass tells you where to go find active consumers interested in traveling to your destination or hotel within your lead time.
Know your 60-day outlook for future travel demand
Know your top target markets for the next 30 days, next 60 days
Know the right consumers to target by need period
nSight for Destinations.
MORE TRAVELERS, BETTER MARKETING ROI
Your first step to growing tourism for your destination is benchmarking performance versus competitors. Whether your role is research, marketing or tourism development, you need to understand how your destination compares to others in order to know when you’re up, or when you’re down and where to go to get more travelers to keep your economy healthy.
nSight improves DMO research and marketing decision making by providing an unprecedented view of how consumers shop online. With the world’s largest database of looks and books by active shoppers across more than 5,000 travel websites, nSight travel intelligence empowers DMO with the insight to make decisions to increase visitors and ROI. Only nSight combines online travel consumer insights and analytics with actionable marketing and management reporting to drive improved performance.
It’s an interactive BI application that benchmarks how your destination is doing on third-party websites worldwide compared to your competition. Past. Present. And future. Learn the source markets of domestic and international travelers. See if your destination appeals best to Millennials or Bucket Listers and how that impacts your online marketing.
INTUITIVE BI DASHBOARD DISPLAYS YOUR DESTINATION’S SHARE OF SEARCH AND CONVERSION
With nCompass, there’s no more guesswork. Know where your destination stands for the next 30 days. And the next 60 days. Make decisions and take action to drive more tourism from online bookings that bring higher revenue for local hotel, restaurant and attraction partners.
TURNING INSIGHT INTO ACTION FOR DESTINATION MARKETING AND MANAGEMENT DECISIONS
Design marketing campaigns based on lead times
Refine third-party ads, remarketing and Google PPC campaigns based on source market geography
Launch email campaigns to target markets
Customize web and social content to target personas
Inform your hotel members of upcoming need periods
Engage channel partners in targeted promotions
nSight for Hotels.
AVOID DEMAND GAPS, GROW SHARE
When you know how consumers shop online and how you stack up, you can make better decisions about increasing bookings. Everything from managing rate, bridging the gap in soft periods and improve sell-out efficiency.
nSight improves hotel marketing and revenue management capabilities by providing an unprecedented view of how consumers shop online. With the world’s largest database of looks and books by active shoppers across more than 5,000 travel websites, nSight travel intelligence empowers hoteliers to make decisions to increase marketing returns and grow market share. Only nSight combines online travel consumer insights and analytics with actionable hotel marketing and revenue management reporting to drive improved performance.
Benchmark your hotel’s performance on third-party websites worldwide for the past or up to 90 days into the future. Deep dive into top source markets, dates when your hotel is under- or over-performing. See the rates of competitors and how they relate to your search and conversion online.
INTUITIVE BI DASHBOARD SHOWS YOUR HOTEL’S
FAIR SHARE OF SEARCH
AN INTEGRATED VIEW OF COMPETITIVE RATE AND DEMAND
Know to hold, raise or lower rates for future arrival dates based on the volume of expected travelers
View market demand for the first time by active online consumers for your hotel and your competitors to see what dates you need business over the next 90 days, and where to market to get it
Know the shoppers most likely to shop/book/stay within your 30- and 60-day forecast windows, and target them by demographics and home markets for max marketing returns
Use predictive insights from third parties to your advantage and get more bookings on your web site
With nCompass, there’s no more gut feel on if you’ll make your monthly budget or not. Know where your hotel stands for the next 30 days. And the next 60 days. So you can make better decisions on rate, revenue management and allocations to drive more business from third-party sites and your website.
KNOWLEDGE GIVES POWER FOR HOTEL MARKETING AND REVENUE MANAGEMENT DECISIONS
Raise or lower rates for future arrival periods
Design marketing campaigns based on lead times of target personas
Adjust third-party ads, rates and inventory allocations based on demand and pricing trends
Refine ads, remarketing and Google PPC campaigns according to the demographics of target guest personas
Engage email campaigns to loyal guests in market
Customize web and social content to target personas
The nGenius Community.
NOT JUST DATA, ACTION.
Our hand-picked network of digital marketing partners, nGenius integrates big data with multi-channel digital marketing. It gives nSight’s hotel and destination users one-click access to travel media experts who leverage our data across a variety of channels. So you can market smarter to increase online bookings on both direct websites and third parties.
Connect with travel media experts directly from your online reporting. Engage shoppers to capture share with travel site ads, sponsored listings, consumer display ads, remarketing, PPC and more across optimized travel media networks.
1 + 1 = 3 : More Power with nSight
You may already work with our nGenius partners today. But not in the same way that you can with us. When our partners have access to our predictive consumer trends data, you get smarter media buys, proactive strategies and higher marketing ROI.
See the travel view from 5,000 travel websites, not just a few
Get a forward-looking outlook of leisure demand by persona, source market and lead time for better targeting – know who and when
View demand for future travel dates revealing need periods and opportunities to shift share from your competitors, with no more guessing
Target specific markets and demographics based on search-to-stay window to fill need periods – proactively
Our Community Partners YOU KNOW THEM, THEY KNOW YOUR DATA
Expedia Media Solutions helps travel marketers leverage high rates of conversion with sophisticated targeting and proven advertising solutions for nSight subscribers. Users have immediate and direct access to the world’s largest portfolio of travel websites, including Expedia, Hotels.com and Hotwire.
MARKETING PARTNERS
GCommerce is a hospitality-focused digital marketing company that offers integrated marketing solutions as unique as the hotels it serves. GCommerce’s comprehensive strategies draw their strength from the synergy of multiple disciplines working in concert to drive industry-leading revenues via increased market share capture by strategically leveraging predictive data and source markets for media buy insights.
Digital Tourism Think Tank is a leadership platform for destination marketing professionals in Europe focused on digital initiatives & creative solutions for the tourism industry.
nGage Marketing Services.
NEW WAYS TO REACH MORE CONSUMERS, BETTER
It’s harder than ever to compete in the online marketplace. nGage supplements your marketing with creative new ways to connect with online consumers. With expert execution, digital innovation and insight to what moves online shoppers to your destination or hotel, we help you be more efficient with your staff and budget to get more consumers.
Content marketing is the hottest new marketing strategy because it increases new, quality traffic to your destination or hotel website.
It uses relevant, interesting and engaging stories that people want to read, featuring you. Using nSight’s consumer intelligence, your stories target the consumer markets and demographics shopping you. So your stories connect better and convert faster. Drive new high-value consumers directly to your website with headlines like “Chicago is #1 for Museums and Art Exhibitions” to target “Self Seeker” personas.
How nGage Content Marketing Can Help You:
Smart, Fresh Relevant Content: Our professional travel writers create custom online stories designed to attract and inspire travelers to you
Expansive Distribution Network: Our proven network of travel publications gives your article frequency and urgency to an interested audience
Thousands of Engagements: We multiply your content visibility to thousands of potential customers from leading publications, like Travel + Leisure, CNN and Mashable
The Right Customers: We use nSight BI data from over 30 billion online searches to target customers and publications who are most likely to book you
WE GIVE YOU DAILY ANSWERS TO THE QUESTIONS THAT KEEP YOU UP AT NIGHT. MAKE FACT-BASED DECISIONS, INCREASE REVENUE AND ENHANCE ROI.
Making the Complex Simple.
TRANSFORMING BIG DATA INTO EASILY DIGESTIBLE INSIGHTS.
What are your data sources?
nSight’s exclusive data partners are top travel wholesalers and aggregators of third-party search and booking data dedicated to the travel space.
Can any type of travel business use nSight? We think so. Specifically — we offer different views of global search and booking data — for hotels, destinations (that means DMOs or tourism boards) and attractions. We’re also building an agency version of nSight.
What is the velocity of data refresh? Data collection is daily while the data views are refreshed weekly. Users can drill down into details of a specific day.
How do you manage the data volume generated by 30 billion searches? We’ve developed a robust, state-of-the-art data warehouse designed around the high volume, high velocity character of travel data. We’re using proven technology and a secure, cloud-based platform to convert big data into valuable insights.
How secure is the data? nSight exclusively uses non-PII (Personally Identifiable Information) data and is stored in a multi-level security architecture being used by some of the world’s biggest companies. Our platform meets and often exceeds industry standards of security compliance.
How is data presented? nSight travel intelligence is presented in a custom Business Intelligence interface, designed to ensure optimal user experience and data visualization. You get answers without sifting through column after column of information. You won’t believe how simple we’ve made the complex world of big travel data.
Global. Web Based. Personal. Period.
TRAVEL’S LARGEST AGGREGATION OF REVENUE MANAGEMENT AND MARKETING DATA TOGETHER AT LAST.
Over 30 billion searches from leading travel wholesalers and aggregators, plus data management companies. Transactions from over 5,000 consumer travel websites. 100’s of millions of consumer insights on demographics, behavior and travel intent from the advertising technology sector. All in a single platform to help you manage, market and profit smarter.
So many hotel business intelligence sources, so little time. To get the answers you need, choose nSight.
With Us, It’s Personal.
WHICH TRAVEL PERSONAS FITS YOUR TARGET CUSTOMER AND WHICH HOLD POTENTIAL OPPORTUNITY FOR NEW BUSINESS.
We Make It Fresh.
INTELLIGENCE FOR REAL-TIME DECISION MAKING.
Users should be able to access critical current information when they need it. Not forced to use out-of-date data that doesn’t reflect the current condition of your market or your business right now. nSight allows you to influence the behavior before its too late.
It’s the difference between getting a guest and losing a guest. After all, you can’t sell yesterday’s room night or last month’s flight. At nSight, we:
Perform daily data collections
Refresh relevant marketing and performance data views weekly
Enable users to drill down into details of any specific day
Deliver real-time, self-service BI with on-the-fly reporting
Power qualified decision making based on what’s happening now
