Are You Ready for the Next Hospitality Downturn?
PROACTIVE HOTEL REVENUE STRATEGIES TO AVOID THE RATE SPIRAL AND WIN MORE GUESTS
Impact from the last hospitality industry slowdown could have been very different. Much of the metrics and analytics used to assess performance have been based on historical performance data sets. History tells us that there will be another contraction in demand and pricing will decline as a result. Tools used in the last recession are ill-equipped to help you survive or thrive with this next downturn.Today’s fast-changing market dynamics are the new normal and require a new perspective.
IN THIS VIEWPOINT, YOU’LL LEARN:
- Why relying exclusively on historic data dangerously limits hotel responsiveness and profitability
- How forward-looking data improves revenue strategy decisions
- How you can use future data to understand unconstrained demand and optimize RevPAR and ADR
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nSight ViewPOINT is a new series sharing expert perspectives on topics that are important to travel executives.